7 Easy Steps to Create a Last-Minute Black Friday Offer for Your Service-Based Business

TL;DR: Simple steps to create, market, and launch a four-week course for your Black Friday offer. I’m hosting a Live, 2-hour Black Friday Workshop where you can create and sell an irresistible Black Friday offer, this year! Get the deets and register here.

Step 1: Define Your Course Topic and Audience

Black Friday offers an exciting opportunity for service-based businesses to generate additional revenue by offering time-sensitive, high-value deals to potential customers. If you’re considering launching a four-week course as your Black Friday offer, this article will walk you through creating, marketing, and launching it quickly and effectively. We’ll also cover essential productivity tips and tools to make the process as efficient as possible.

To develop a high-value Black Friday offer, start by zeroing in on a high-demand topic within your expertise.

Identify Your Niche: Ensure the course targets a specific pain point or goal for your audience, and tailor it to their unique needs. 

Outline Learning Objectives: Determine what outcomes you want your participants to achieve by the end of the course. Break down the content into weekly modules that build upon each other to reach these objectives.

Step 2: Structure Your 4-Week Course

As I always remind you… keep things simple. Your clients want to feel valued but that doesn’t mean you need complicated processes. Here’s a simple structure for a Black Friday offer that’s a four-week course that you can price at $500 or more:

Week 1: Introduction & Foundation

Kick-off with an overview of what the course covers, its goals, and a deep dive into foundational concepts.

Week 2: Intermediate Skills & Practical Applications

Offer more in-depth strategies and hands-on exercises that participants can immediately apply.

Week 3: Advanced Tactics & Troubleshooting

Dig a bit deeper and cover advanced techniques and solutions to common issues.

Week 4: Integration & Final Review

Wrap up the course with a Q&A session, provide additional resources, and guide participants on how to continue applying what they’ve learned.

As you can see, it doesn’t take much to create a valuable Black Friday offer that’s a 4-week course in just a few hours. You don’t need to dig deep for this. Keep it light but impactful.

Step 3: Price and Package the Course

I’m sure you’re thinking 2 things: what do you name this course and how much should you charge. When naming your course, make it straightforward. Choose a name that sounds good but also tells what your course is about. For example, if you’re a life coach, you could offer a course on “Self-Love Mastery for 2024” or “Saying Yes to Your Needs”.

When it comes to setting your price, consider the benefits your course provides. I recommend setting your price between $500 – $900 for a four-week course that can be marketed as a premium offer. Consider offering 3 pricing tiers:

Basic Tier ($500): Includes access to all lessons and resources as a DIY option.

Standard Tier ($700): Adds weekly group coaching calls to the basic tier.

VIP Tier ($900): Includes a one-on-one coaching session in addition to the group calls.

Step 4: Create the Course Content

For last-minute preparation of your Black Friday offer, focus on a “minimum viable product” approach to avoid getting overwhelmed. This means being laser–focused on one outcome for your participants. This is not the time to throw everything at them. Choose 1 quick-win outcome and lead your clients to that outcome. 

Before we go one step further, I want you to shift your thinking. You do not need to have the entire course ready to go before you start marketing and selling your Black Friday offer. Instead, you just need to have the structure created. Your structure is just a high-level description of what you will teach and what outcome participants will receive each week. 

A few tips on how to create your course content include:

Select Tools to Save Time: Use tools like Canva for slide creation, Loom for video recordings, and Google Docs for written materials.

Develop Weekly Content in Bite-Sized Chunks: Each module should focus on one key topic with a mix of video lessons, worksheets, and short quizzes to reinforce learning.

Use Templates: Tools like Notion or Trello can help organize and plan your lessons. Look for ready-made course templates to streamline the process.

Need help figuring out how to put this together? Then join my Live 2-hour Black Friday workshop (click the image below):

Step 5: Market Your Black Friday Offer on Social Media

Marketing your Black Friday offer is straightforward. Use this strategy to build a last-minute marketing strategy.

Build Your Last-Minute Marketing Strategy

Announce the Black Friday Deal (1 Week Before): Start by announcing the deal on social media with a countdown timer to create urgency.

Daily Social Media Posts (1 Week Before Black Friday): Post about your Black Friday offer daily, highlighting key benefits, testimonials (if you have past clients), and time-limited Black Friday pricing.

Create a Landing Page: Use platforms like The Leap or Systeme.io to build a simple, high-converting landing page with course details, testimonials, and a countdown timer.

Email Marketing: Send an email sequence to your subscriber list, starting with a “sneak peek” of the Black Friday offer and continuing with reminders until the cart closes.

Tips for Social Media Content Creation

Make the most of your time on social media. Try to create graphics and video content that can be repurposed multiple times during your launch. Avoid trying to create multiple pieces of new content.

Use Canva for Quick Graphics: Design promotional graphics and course slides using their free templates.

Utilize Video Content: Record short videos where you talk about the course, explain what participants will gain, and emphasize the limited-time offer.

Leverage Instagram Stories, Reels, and Facebook Lives: Use live video and interactive stories to build excitement and answer any questions.

Step 6: Launch Plan – Making It Happen in a Short Time

By now you’re probably thinking, this is a lot to do in just a few days. Again I remind you, keep things simple. Everything doesn’t have to be perfect. Your potential participants are looking for solutions, not perfection. 

Now, it’s time to plan your launch. Here’s what you need to day-by-day during your launch. There are 3 main groupings – the days before Black Friday, the days between Black Friday and Cyber Monday, and post-Black Friday follow-up.

1 Week Before Black Friday:

• Build anticipation on social media with sneak peeks and countdowns.
• Ensure your landing page is live, with clear messaging and a countdown timer.
• Send initial emails to your list with a preview of the course.

Black Friday to Cyber Monday:

• Offer the course at a special Black Friday rate.
• Run a mix of “closing soon” messages on social media and email.
• Use urgency-driven language, emphasizing scarcity if spots are limited.

Post-Black Friday Follow-Up:

• Send “last chance” reminders as the sale ends.
• Engage with people who showed interest but didn’t sign up.
• Do a quick review of what went well and what can be improved.

Step 7: Productivity Tips and Tools for a Last-Minute Launch

Utilizing productivity tools will make creating and launching your Black Friday offer much easier. The best tools are often free or have a limited-time offer. Don’t recreate the wheel; use what’s available to you.

Use Project Management Tools: Apps like Notion, Asana, or Trello can help organize tasks, content deadlines, and marketing schedules.

Batch Create Content: Set aside a few hours to create all social media content, email copy, and landing page copy.

Automate Wherever Possible: Schedule automated emails using an email marketing platform like SendFox or MailChimp. Use social media scheduling tools like Buffer or Later.

Work in Time Blocks: Dedicate specific time blocks to content creation, marketing, and engagement to maintain focus and efficiency.

Take Action: Launch A Black Friday Sale

Launching a last-minute Black Friday course for your service-based business can boost revenue. With a well-defined course, strategic marketing plan, and streamlined content creation process, you can make a significant impact even with a short timeline. By following these steps and using productivity tools to stay organized, you can create, market, and launch a profitable Black Friday offer that appeals to your audience and helps them reach their goals.

Want more tips to help you create, market, and launch services and products without working more hours? Sign up here for my upcoming Black Friday workshop.